Both terms have the task of shaping the interface design of a website.
Everyone involved in web development has heard of UI (User Interface Design) and UX (User Experience Design). Both terms have the task of designing the interface design of a website, whereby the UI design ensures the visual design of an interactive application. The UX design should offer the user a positive user experience – i.e. influence his feelings.
UI & UX are closely interwoven and rarely exist without each other. A digital product is only convincing if the look and feel are clearly conveyed. UI & UX as core competencies ensure special user experiences and sustainably increase the value of the brand.
When developing our UI & UX design solutions, the focus is always on people as users or customers. We focus on user needs as the main element in the design process. In this way we realize the design of intuitively usable and appealing products and services. The business goals can only be sustained with positive customer experiences.
With the user interface or the user interface, users interact with an interactive application. The interaction between users and users must be effective and efficient, which is made possible by intuitive operability. This means that the design of the usability should above all be visually appealing and coherent. In addition to the design, the aim of UI Design is to convey the brand message with a visual imprint on websites and apps.
The main focus of the UX is in the experience area. Here, behind the user, the focus is on people and their needs in order to analyze their context of use. Webhead Enterprise as a UX software designer, designs touchpoints from the user’s point of view so that the user does not click away on the page immediately. In the case of digital media in particular, it is important that they are intuitive, uncomplicated and easy to understand.
Forming a brand image – for an optimal brand presence
With UX Design we can sharpen the brand identity of your company, because the brand establishes the relationship between you and your target group. In addition to the design of websites, apps or software, it is also important that the design is individual
Reflect the strengths and characteristics of your brand or company. Good UX design not only highlights your brand, it also ensures that your company is perceived as trustworthy and competent.
When UI & UX design mutually reinforce and support each other, a unique user experience is possible. You get a digital product that is convincing because the look and feel are right. In the Website Enterprise team you will find design experts who love their job and who implement interactive applications in such a way that your success is guaranteed.
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