Web Design
Web design – Everything you want to know!
What is web design? When creating a website – especially a homepage – you often come across the same questions. What exactly is web design,
11. September 2024
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So many websites, secret algorithms of search engines – how do you manage to stand out in the rankings? It’s not enough just to invest time in an appealing design and high-quality content. Your website must also function technically flawlessly.
What is technical SEO? Technical SEO or technical SEO is a part of search engine optimization. Technical SEO is not about the content of a website, instead the focus is placed on the technical part of a website!
For example, technical SEO is about how website users and search engine bots surf through the respective page of a website and how they navigate it.
This includes optimizing loading speed, ensuring mobile-friendliness and the correct use of structured data and XML sitemaps. All of these elements help search engines to better understand and evaluate your website.
We have summarized everything that is part of technical SEO for us below. Hopefully, this will help you with SEO optimization! 😊
If you are interested in SEO consulting, please get in touch with us. We will advise you at your request. Our goal is for your website to be found on Google for your relevant keywords as soon as possible. We look forward to hearing from you!
Technical SEO includes all measures aimed at improving the technical foundation of a website in order to optimize its visibility and performance in search engines.
This includes aspects such as optimizing the website structure, loading speed, mobile usability and security protocols.
Technical SEO is like the foundation of a house – without a foundation, nothing can really be built well on top of it. It is an important part of SEO and ensures that your website is easily accessible and user-friendly for search engines.
With good technical SEO, you ensure that search engines can easily find, crawl and index your site. Without a good technical foundation, your website cannot reach its full potential despite great content and backlinks, and will rank poorly.
On-page SEO is about optimizing the content and metadata on your website. This includes:
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OffPage optimization is about building backlinks and increasing website authority (how reputable your website is). Off-page SEO includes:
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Technical SEO is about the technical infrastructure of your website. It involves factors such as loading speed, mobile optimization, security (HTTPS), and the structure of your pages to ensure that search engines can crawl and index your content effectively. Technical SEO includes:
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By considering all three aspects of SEO optimization, you create a strong and effective SEO strategy.
Indexing your website is important because it ensures that search engines can capture the content of your pages and store it in their databases. Without this, your pages cannot appear in the search results and you cannot generate any organic traffic.
Indexability refers to how well a search engine can discover, search and store the content of your website in its index.
A well-indexable website ensures that all important pages are captured by search engines and displayed in search results. If your website is not indexable, search engines will not be able to find it, which means it will not appear in search results and therefore not receive any organic traffic.
Meta tags are HTML elements that can give search engines instructions on how to treat certain pages. Two important meta tags are:
noindex: This tag tells search engines not to index a page. This is important for pages that you do not want to appear in the search results, such as login pages or duplicate content.
nofollow: This tag tells search engines not to follow the links on a page. It can be used to control the distribution of link juice (the inheritance of SEO value through links).
How can you use these tags? Simply add them to the header of the relevant HTML pages, for example:
What exactly does link juice mean?
Link juice refers to the SEO value that a page passes on to other pages via links.
If a page has many high-quality backlinks, it collects a lot of link juice and can pass this on to other pages to which it links.
Link juice helps to improve the ranking of pages by showing search engines that the page is trustworthy and relevant.
1. avoid noindex tags on important pages:
Make sure that no important pages are blocked by noindex tags. Regularly check the HTML code of your pages.
2. Create an XML sitemap:
An XML sitemap lists all the important pages on your website and helps search engines to find and index them. Submit the sitemap to Google Search Console.
3. Check the robots.txt file:
Your robots.txt file should not block any important pages. Here is an example of a well-configured robots.txt file:
4. use internal links:
Make sure that all important pages are accessible via internal links. Good internal linking helps search engine bots to crawl your website efficiently.
5. Use Google Search Console:
Regularly monitor your website in Google Search Console to ensure that all important pages are indexed and to fix crawling errors.
If you are interested in SEO consulting, please get in touch with us. We will advise you at your request. Our goal is for your website to be found on Google for your relevant keywords as soon as possible. We look forward to hearing from you!
How long do you give other websites a chance to load? Probably no longer than a few seconds before you move on. The same goes for visitors to your own website.
The loading speed of your website is crucial for the user experience and has a direct impact on your SEO rankings. You don’t have more than 2 seconds!
According to studies, users leave a website after just a few seconds if it loads too slowly.
The loading speed of your website is a decisive factor for the user experience and is taken into account by search engines such as Google as a ranking factor.
Slow loading times lead to higher bounce rates, which has a negative impact on your ranking. A fast website offers a better user experience, keeps visitors on the site longer and improves conversion rates.
And that’s important for technical SEO!
There are several tools that you can use to measure the loading speed of your website. Two of the best known are:
Google PageSpeed Insights: This tool offers a detailed analysis of your website’s loading speed and provides specific suggestions for improvement.
GTmetrix : Another helpful tool that measures loading speed and creates comprehensive reports on the performance of your website.
To improve the loading speed of your website, you can use the following techniques:
Large image files can slow down the loading time considerably. Use tools such as TinyPNG or ImageOptim to compress images without losing quality.
Make sure that returning visitors load cached versions of your website to shorten the loading time. This can be done by making adjustments to your .htaccess file.
A CDN distributes your website content to different servers worldwide, which shortens loading times for users regardless of their location. Popular CDN providers are Cloudflare and Akamai.
Make sure that your web hosting service is powerful and that your server settings are optimally configured. A fast server reduces response times and improves the overall performance of your website.
With more and more users accessing the internet via mobile devices, it is all the more important that your website is mobile-friendly. A mobile-friendly website not only improves the user experience, but is also an important ranking factor for search engines such as Google.
Why? Because it also influences the user experience (UX) as well as dwell time (how long users stay on your website) and bounce rates (when they leave)!
A website is mobile-friendly if it works and looks just as good on mobile devices as it does on desktops.
Here are important features of a mobile-friendly website:
Responsive design
Fast loading times
Easy navigation
Readable content
Avoid Flash
Interactive elements
AMP (Accelerated Mobile Pages): Use AMP to load mobile pages faster. AMP is an open-source framework specifically designed to accelerate mobile websites. Mobile-friendliness is crucial for a positive user experience and better search engine rankings.
If you are interested in SEO consulting, please get in touch with us. We will advise you at your request. Our goal is for your website to be found on Google for your relevant keywords as soon as possible. We look forward to hearing from you!
Security on the internet is a big issue, and SSL certificates play an important role in this. A secure connection not only protects users’ data, but also improves the trust and credibility of your website.
Technical SEO takes these aspects into account by ensuring that websites use HTTPS and SSL certificates are implemented correctly.
Use HSTS to ensure that browsers always use the HTTPS version of your website.
What is HSTS?
HSTS stands for HTTP Strict Transport Security and is a web security mechanism that ensures that browsers can only access your website via HTTPS.
It is therefore a security mechanism that automatically redirects HTTP connections to HTTPS and blocks insecure connections, protects against man-in-the-middle attacks and ensures that all connections are encrypted.
What is an XML sitemap and why is it important?
An XML sitemap is a file that helps search engines understand the structure of your website and efficiently crawl and index all important pages. It contains a list of all URLs of your website as well as additional information such as modification date and priority of the pages.
A well-maintained XML sitemap improves indexing, technical SEO and the ranking of your website in search engines.
Benefits:
An XML sitemap is a file that contains a list of all the pages on a website. It helps search engines to understand the structure of the website and index all pages efficiently.
Creating the sitemap
Submission to search engines
Sitemap index: Create a sitemap index if you have a large website. A sitemap index can contain multiple sitemaps and makes management and overview easier.
Technical SEO plays an important role because it structures the sitemap index correctly and captures all relevant pages.
This in turn improves the efficiency of search engine crawling processes and optimizes the indexing of your website.
Structured data are standardized formats for providing information about a page and classifying its content. Schema markup is a type of structured data that enables search engines to better understand the content and display it in search results.
Important for technical SEO: Structured data improves the presentation of your website in search results and increases the click-through rate.
Advantages of using schema markup for SEO:
How you should use structured data on your website:
1. Select schema: Determine the relevant schema tags for your content, such as Product, Recipe or Event.
2. Insert the markup: Add the markup to the HTML pages. This can be done manually or with the help of plugins and tools.
3. Testing: Use the Rich Results Test to check the implementation of the structured data and ensure that it is recognized correctly.
4. Submit: Submit the page to Google Search Console to ensure that Google recognizes and uses the new structured data.
JSON-LD: Use JSON-LD (JavaScript Object Notation for Linked Data) for the implementation of structured data. It is easier to implement and preferred by Google.
If you are interested in SEO consulting, please get in touch with us. We will advise you at your request. Our goal is for your website to be found on Google for your relevant keywords as soon as possible. We look forward to hearing from you!
Canonical tags are HTML elements that help webmasters avoid duplicate content by telling search engines which version of a URL is the main version.
This prevents search engines from indexing the same content via different URLs and rating your website poorly.
A canonical tag is an HTML link element with the attribute rel=”canonical” that refers to the preferred version of a page.
Canonical tags help search engines understand which version of a page is the main version. This prevents duplicate content issues and improves SEO performance.
Purpose: Avoid duplicate content and help search engines understand which version of a page should be indexed and displayed.
How to use canonical tags correctly:
1. Inserting the canonical tag: Add the canonical tag in the <head> section of the HTML page.
2. Linking: Link to the main version of the URL to avoid duplicate content.
3. Verification: Make sure that any page that has similar content correctly links to the canonical URL.
Canonical tags prevent duplicate content and improve the SEO performance and technical SEO of your website.
A clean and SEO-friendly URL structure contributes significantly to the findability of your website. What’s more: A well thought-out URL structure improves the user experience and the ranking of your pages in search engines.
Readability: SEO-friendly URLs are easier to read and understand for both users and search engines. They give an immediate indication of the content of the page.
Relevance: Clear and descriptive URLs signal to both users and search engines the relevance of the page for specific search queries.
Click-through rate: User-friendly URLs can increase the click-through rate in search results as they appear trustworthy and informative to users.
Use keywords correctly
Short and concise
Use hyphens
Lowercase letters
Avoid special characters
301 redirects
Update internal links
Review and testing
Secret tip: Slug optimization: Make sure that the slug (the part of the URL that comes after the domain name) is clear and descriptive. Avoid unnecessary numbers and symbols to increase readability.
Importance: A well-structured URL improves the user experience and search engine ranking. It ensures that your content is easy to find and understand, which increases both the visibility and accessibility of your website.
404 errors are a common cause of poor user experience and can also have a negative impact on your website’s SEO ranking and technical SEO.
It’s important to identify and fix these errors and set up correct redirects to ensure users always find the desired content.
User experience: 404 errors frustrate users and lead to a poor user experience, increasing the likelihood that they will leave the website.
Ranking loss: Frequent 404 errors signal to search engines that the website is poorly maintained, which can lead to a loss of ranking.
Loss of link juice: When external links point to a page that returns a 404 error, the potential link juice is lost.
Google Search Console
Crawling tools
Custom 404 page
If you are interested in SEO consulting, please get in touch with us. We will advise you at your request. Our goal is for your website to be found on Google for your relevant keywords as soon as possible. We look forward to hearing from you!
301 redirects
302 redirects
Regular review
Use a broken link checker to regularly check for broken links on your website and fix them quickly. This helps to improve the user experience and SEO ranking.
Duplicate content is a common problem in SEO and can significantly affect the performance of your website. They occur when identical or very similar content is accessible under different URLs.
Search engines have difficulty deciding which version should be indexed, which can lead to split link juice and potential ranking losses.
Use tools
Set canonical tags
301 redirects
Consistent internal linking
Analyze the duplicate content
Remove the duplicate content
Content strategy
Configure the parameter handling settings in Google Search Console to ensure that URL parameters do not lead to duplicate content.
Example of how to fix duplicate content:
International SEO refers to optimizing your website for different countries and languages. This is important to reach a global audience and rank well in different regions.
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Technical SEO is a continuous process that requires regular monitoring and testing to ensure that your website is performing optimally and ranks well in search engine rankings.
Here are some important tools that can help you.
1. Google Search Console
Google Search Console is an indispensable tool for monitoring technical SEO. It offers a variety of functions to identify and fix crawling errors, indexing problems and security issues.
2. Screaming Frog
Screaming Frog is a powerful tool that allows you to analyze your website in detail. It helps to identify and fix technical SEO issues.
3. SEMrush and Ahrefs
SEMrush and Ahrefs are comprehensive SEO tools that help you find and fix technical SEO issues. Both tools offer detailed SEO audits and other useful features.
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A technical SEO audit helps you to understand the problems of your website “behind the scenes” (technically). In particular, the problems that have an impact on the search engine ranking, such as website speed (PageSpeed), indexing and backlinks, duplicate content, errors in codes and website structure issues.
A technical SEO audit gives you a complete overview of all factors that have an impact on the page ranking of your website.
With the help of a technical SEO audit, you can take the best measures to improve your search engine ranking.
Regular monitoring and audits are crucial to ensure that your website is technically functioning properly and remains successful in search engine rankings.
If you are interested in SEO consulting, please get in touch with us. We will advise you at your request. Our goal is for your website to be found on Google for your relevant keywords as soon as possible. We look forward to hearing from you!
What is technical SEO?
In a nutshell: Technical SEO is about the technical parts of a website and refers to all the factors that Google and other search engines use to index and rank a website.
Technical SEO is so important because it is comparable to the foundation of a house. Fixing technical issues on a website and optimizing technical factors speeds up the SEO optimization process tremendously and helps your website ranking. One of the most important technical SEO activities is conducting a technical SEO audit on your website.
With a technical SEO audit, SEO specialists use a checklist to check and improve the technical elements and technical factors of a website in the background. This review and improvement improves and optimizes the placement/ranking of the website in search engines!
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