Produktmarketing & Marketingstrategien für den Online-Erfolg

Product marketing & marketing strategies for online success

Tips for selling products and how you can reach a target group better, market yourself and your company better, and be successful on the Internet.

This is the second part of our “Product Marketing” blog series. Here you can find the first part “How you too can reach a larger target group with effective product marketing!”

Using social media for product marketing

Social media is a powerful tool! It is one of the best ways to reach your target audience and spread your marketing message. Online platforms such as Facebook, Instagram, Twitter, and LinkedIn offer you the opportunity to reach your target group and get in touch with them. What’s more, you have the opportunity to address your customers directly.

It is important here:

  • Consistency is the key to success
    Build a consistent presence! Find your relevant platforms and stick with them to use social media effectively for product marketing. It’s important to stay consistent and present even without a large following. Always create relevant and high-quality content that appeals to your target group and offers added value.
  • Don’t underestimate influencer marketing!
    Take advantage of the opportunities offered by influencer marketing on social media. Collaborate with influencers who appeal to your target group and let them promote your product through the post of your choice. This can help you reach a larger target group and boost your credibility.

Content marketing strategies

What is content marketing? By creating high-quality content that appeals to your target group and offers added value, you can build trust and convince your target group.

This includes…

Relevant content: relevant and informative blog posts, videos, infographics, Insta stories, articles, photos or podcasts

SEO techniques: optimizing content for search engines, using relevant keywords and optimizing meta tags

Influencer marketing for product advertising

By working with influencers who appeal to your target group, you can increase your reach, build an authentic connection with your target group, and spread your marketing message in a targeted manner. Choose influencers who are active in your industry and have a large following. Contact them and suggest a collaboration. This may involve them promoting your product, writing reviews, or publishing guest posts on their blogs.

Always up to date

Measuring your success is crucial to optimize your strategy and constantly improve. There are various metrics you can track to measure the success of your marketing campaigns. For example, always track the number of website visitors, conversion rates, the number of leads, or the increase in sales. By analyzing this data, you can determine which marketing channels and messages are most effective and adjust your strategy accordingly.


Reaching a larger target group and effective product marketing requires a strategic approach. You should understand your target audience, choose the right channels, and deliver a compelling message.

By using search engine optimization (SEO), social media marketing, content marketing, and influencer marketing, you can increase your reach and spread your marketing message in a targeted manner.


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