What is WordPress?

WordPress is a high performance open source content management system (CMS) licensed under the GPLv2 that makes it easy to create and manage a website. It is the most popular CMS in the world. This means that anyone can use or modify the WordPress software for free.

Millions of business owners, bloggers and publishers use WordPress every day to protect their online presence. WordPress is your website’s operating system. Just like your smartphone needs iOS or Android to work, your website needs WordPress. Although WordPress is not the only website operating system, it is the undisputed leader in the field.

How does WordPress work?

In a more technical way, WordPress is an open source content management system that uses a MySQL database written in PHP. For beginners this may sound complicated, but in practice this is not the case. With WordPress you can create blog posts, design new pages for your own needs, update the visual appearance of your website and much more. WordPress also includes a plug-in architecture and a template system, so you can customize any website to your business, blog, portfolio or online store.

Why is WordPress so popular?

WordPress was originally a simple blogging platform when it was first created. In a short time, due to its open-source code, it was quickly developed and became a feature-rich content management system (CMS). All website content, including settings, blog posts and pages, are stored in a database.

What attracts people to WordPress is its versatility. It can be easily used to create websites, blogs, directories, forums or galleries, online stores and more. Thanks to its ease of use, it has become the most popular content management system in a short time. Today, WordPress powers about 39.5% of all websites and its popularity continues to grow. Custom themes can be created by our experienced team at Webdesign Agentur Wien. We offer the highest level of design flexibility and customization.

What are the advantages of WordPress?

High flexibility: A successful website should always be agile. Flexible web design is essential for developing a responsive, up-to-date website. If you want to implement a new marketing campaign, you should include it on your website. Trends in visual style are constantly changing. Adjusting your design is essential to keep your website looking modern and relevant. Adding e-commerce and membership features to your website opens up new revenue streams. All of this requires flexibility in the design of your website. WordPress is among the most flexible website builders on the market today.

Many templates: Creating the perfect visual design for your website is easy with design templates. The appearance of your WordPress website is determined by the template. What color to use for the buttons, what page to include the sidebar, what font to use for the texts, where to place the search form – all these instructions are collected in their template.

Many plugins: Plugins are an essential part of the WordPress ecosystem and essential for creating great websites with WordPress.
What is a WordPress plugin? WordPress plugins are applications that allow you to add new features and functionality to your WordPress website. They allow you to customize or configure your website to meet your needs. A plugin works by using access points to connect to the source code of your WordPress site. These access points then call functions of the plugin code as needed to replace the default functionality of the website.

A multitude of developers: WordPress has more new theme and plugin developers than any other online software of its kind. The online WordPress community is incredibly helpful and accessible. Rest assured, there is always someone waiting to answer your WordPress questions.

Be open source: WordPress is open source software licensed under the GNU General Public License (GPL), which means it is not owned by a single company or organization. Hundreds of developers and users work together to help make the software better. This means continuous improvements, accountability, and free use for all. You can use it conveniently without paying extra.

High security: No website platform is 100% secure. There is no infrastructure that cannot be accessed by a professional person or team. WordPress security is constantly evolving with a diligent, professional security team made up of core developers and users. Security issues on all platforms, including WordPress, are often caused by user error rather than the software itself. Security is a major concern for businesses. WordPress is one of the most secure CMS platforms, as long as you keep plugins up to date and passwords secure.

Easy to use: WordPress simplifies web development and content management for website owners. This means that new technology users can easily add new pages, manage blog posts, add products, images and much more without having to enter any code or know the software.

Networking: This feature allows you to set up new websites without installing multiple WordPress installations and manage all installed sites from a single panel. It is an advanced feature that has been around since the release of WordPress 3.0. You can control the entire network as a super admin. When you add a new site to your network using this method, no separate directory or database is created. It allows you to run multiple websites on your server with the same WordPress installation. (Example at “Creating communities with WordPress multisite” Wordcamp Europe 2022)

Many tutorials: WordPress is easy to learn and use. Small changes can be easily made to your website or content can be updated and created and all without learning how to program. (Example to WordPress in Google Cloud)

How heavy is WordPress?

Expert-level developers are constantly solving problems that inexperienced developers struggle with. They should also be competent in a variety of areas, including web design, digital security, responsive design, SEO, digital marketing, and more, including CSS, HTML, PHP, Javascript, UI, and UX. Moreover, such digital skills are constantly evolving. It’s important to have the latest and greatest information. That’s where we come in as a reliable SEO agency in Vienna as well as an experienced web design agency Vienna.


Since WordPress’ functionality has expanded so much over the years, the better question today is, “What can’t WordPress do?” That’s because the software can be used to create almost any type of website. WordPress also allows you to strongly reflect your company brand. Branding is becoming more important than ever. Your website should accurately reflect both you and your business. WordPress has multiple themes and widgets to add style and personality to your pages. Well-designed pages will attract the attention of your readers and your content will generate interest.

If everything we told you about WordPress seems too technical, don’t worry. As a professional web designer in Vienna, you can entrust us with the creation of your website design from a single source. Our reference projects will convince you! Here you can visit a small collection of our projects. And if this post has piqued your interest, then contact us for a free and no obligation online or offline consultation (you decide!) for website creation, WordPress, social media, web design or yet a free and no obligation SEO consultation including SEO analysis.

These posts might also interest you: Is SEO useful?, Subsidies in Austria, Web design and SEO prices at a glance.


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